WIT THE FUNK

Creative Director
Cam Webb

Copy
Leah Dietrich

Client
The Bruery

The Bruery is a boutique craft brewery based in Orange County, CA specializing in barrel aged and experimental ales. Wit The Funk is their first foeder-aged beer produced in cans, and the design needed to reflect the crisp, citrusy tasting notes of the beer while also communicating The Bruery’s dedication to traditional, quality craftsmanship. A 70’s paisley pattern made of wheat speaks to the beer name, orange hues hint at the citrusy tasting notes, and a type-set back panel provides information about their beer-making process in a fun and engaging way.