SQUEEZE MASSAGE website

Creative Director
Cam Webb

Copy
Leah Dietrich

Client
Squeeze Massage

Squeeze is “a way better massage experience” created by the founders of Drybar. Clients can book, pay, and tip on an app, create a profile with massage preferences, and even customize music, temperature, and lighting within their massage room. Instead of relying on cheesy massage stock imagery to represent the massage experience, we focused on utilizing the bright and cheerful Squeeze Blue, icons, and typography to create a clean and easily navigable website. During this process we established the final Squeeze Blue, icon styles, and secondary script font still utilized across the brand today.