SEATTLE PUBLIC LIBRARY

Deliverables
Brand Identity
Print Collateral
Digital Collateral
Brand Guidelines

The goal of this project was to rebrand an existing company or organization over the course of 10 weeks. I was assigned the macro category of arts and culture, and decided to rebrand the Seattle Public Library. I had visited the library when I was younger and remembered being instantly captivated by its unique architecture and inspiring learning environment. After researching the organization, however, I found that the logo and supporting visual identity did not match the energy and excitement I felt when exploring the physical building. Wanting to solve this disconnect, I began my rebrand project.

This project was completed my senior year at Oregon State University.