AVM FITNESS

Deliverables
Logo
Business Card
Social Graphics

AVM Fitness is a personal training service based in Portland, OR. Alex and Zooey came to me looking for a clean, professional logo to market AVM Fitness and grow its client base, as Alex recently made the jump to owning his own business (woohoo!). AVM stands for attitude, vitality, and motivated. These three words are rooted in positivity, strength, confidence, and action, which not only guide how Alex empowers his clients, but also how he creates success in his day-to-day life. Inspired by movement and the simple beginnings of a figure drawing, the logo is made of shapes that spell out AVM but also resemble limbs in forward motion. The final mark is simple and bold, making it easy to apply to t-shirts, hats, water bottles, and other collateral.